What is Digital Marketing

Internet marketing

Digital marketing is a marketing technique involving digital devices with the internet for creating awareness, consideration, purchase, loyalty for a brand, product or service. So Digital marketing is any form of marketing product or service that involves electronic devices.

Importance of digital marketing

  • In 2019, each and every person on the earth is aware of the internet and more than half of the total population uses the internet on a daily basis. It’s like another world in virtuality and everyone knows the power of the internet.
  • Both companies and businesses have realized the importance of Digital Marketing and started investing in it. In the current time, a digital marketing job is one of the most in-demand jobs in the whole world.
  • In today’s case scenario every person is gaining profit by digital marketing whether it is businesses with enormous growth or the marketer with a good job or even the customers too with the offers.

The process of marketing

The reality of all marketing is that there generally isn’t one thing that makes you buy a product or choose service. Usually, there is a huge range of factors that makes you prefer one brand over another, choose a brand or a service. Marketing is all about understanding this process.

marketing process


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