What is mobile marketing and why its considered as the future Digital marketing

Mobile marketing

Mobile marketing is a multi-channel, digital marketing strategy focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
This is the era of smartphones, users are spending larger amounts of time engaged with mobile devices than ever before. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a smartphone.
  • 80% of internet users own a smartphone.
  • There are over 4Billion unique mobile internet users in the world.
  • Average smartphone conversion rates have gone up to 64% compared to the average desktop conversion rates.
Why mobile marketing is important because mobile devices are by nature very personal to us. We carry them with us, use them while travelling. They help us to make our lives easier they are also very convenient and easy to use which is why mobile marketing is so essential.

Discovery and engagement phases in mobile marketing

mobile marketing engagement

Discovery phase – In this phase, the costumers are not aware of brand’s products or services so the marketer uses the discovery phase technics like email, display ads paid search etc…
Engagement phase – In this phase, the costumers are aware of the brand and now the marketer tries to engage the costumers with the help of technics like mobile websites, apps social media etc…

Desktop vs Mobile usage

  1.   Users spend 59% of their time on mobile and 41% on desktop, but 15% of their money on mobile and 85% on desktop.
  2.   92% of adults owned a mobile but only 73% owned desktop or laptop computers in 2015.
  3.   62% of organic searches display different results on mobile than desktop.

What is Digital Marketing

Internet marketing

Digital marketing is a marketing technique involving digital devices with the internet for creating awareness, consideration, purchase, loyalty for a brand, product or service. So Digital marketing is any form of marketing product or service that involves electronic devices.

Importance of digital marketing

  • In 2019, each and every person on the earth is aware of the internet and more than half of the total population uses the internet on a daily basis. It’s like another world in virtuality and everyone knows the power of the internet.
  • Both companies and businesses have realized the importance of Digital Marketing and started investing in it. In the current time, a digital marketing job is one of the most in-demand jobs in the whole world.
  • In today’s case scenario every person is gaining profit by digital marketing whether it is businesses with enormous growth or the marketer with a good job or even the customers too with the offers.

The process of marketing

The reality of all marketing is that there generally isn’t one thing that makes you buy a product or choose service. Usually, there is a huge range of factors that makes you prefer one brand over another, choose a brand or a service. Marketing is all about understanding this process.

marketing process