Mobile marketing is a multi-channel, digital marketing strategy focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
This is the era of smartphones, users are spending larger amounts of time engaged with mobile devices than ever before. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a smartphone.
80% of internet users own a smartphone.
There are over 4Billion unique mobile internet users in the world.
Average smartphone conversion rates have gone up to 64% compared to the average desktop conversion rates.
Why mobile marketing is important because mobile devices are by nature very personal to us. We carry them with us, use them while travelling. They help us to make our lives easier they are also very convenient and easy to use which is why mobile marketing is so essential.
Discovery and engagement phases in mobile marketing
Discovery phase – In this phase, the costumers are not aware of brand’s products or services so the marketer uses the discovery phase technics like email, display ads paid search etc…
Engagement phase – In this phase, the costumers are aware of the brand and now the marketer tries to engage the costumers with the help of technics like mobile websites, apps social media etc…
Desktop vs Mobile usage
Users spend 59% of their time on mobile and 41% on desktop, but 15% of their money on mobile and 85% on desktop.
92% of adults owned a mobile but only 73% owned desktop or laptop computers in 2015.
62% of organic searches display different results on mobile than desktop.